Louis Vuitton 37th America's Cup' boosts yacht charter market in Barcelona

September 17th 2024

With the arrival of the Louis Vuitton 37th America's Cup in Barcelona, the yacht charter market has experienced an unprecedented boom, consolidating the city as the epicenter of luxury nautical tourism in the Mediterranean. At aYachts Sales & Charter we have been able to experience a notable increase in the demand for high-end yacht charter, driven by the prestige of the event and the influx of international tourists.

“The America's Cup is not only one of the most important sailing events in the world, but it is also a unique opportunity to enjoy Barcelona's coastline from the sea, which has sparked the interest of clients looking for exclusive experiences,” says Magin Roger, CEO of aYachts, ”We have seen an increase in yacht charter requests since it was announced that the competition would be held in Barcelona.”

 

Market boost

The event, which takes place between September and October 2024, has attracted a high-profile global audience, from business people and sailing enthusiasts to celebrities and sports figures, who have opted to charter luxury yachts to experience the race from a privileged perspective on the high seas. The ability to watch the race from a privileged position on a yacht, with access to luxury amenities, creates an exclusive atmosphere that many want to take advantage of. Some of the yachts offer amenities such as spas, private chefs, personalized excursions and access to water sports. During the Cup, these yachts also become key spots for networking and corporate events, increasing the visibility of the luxury yacht charter market.

 

Economic Impact

During the competition, luxury superyacht charter prices skyrocket, reflecting both the exclusivity of the event and the high demand. Yachts such as the 'Quasar' or the 'Imagine', can cost between 90,000 € and 400,000 € per week, depending on the boat and the services included. These boats have large observation areas, luxury amenities such as spas, jacuzzis and audiovisual systems to follow the races in real time.

In addition, charter companies also organize special packages that include access to the areas closest to the races, gourmet catering, and water activities to enjoy during the days off from racing. These experiences appeal to a market segment willing to pay for exclusivity and comfort. 

The economic impact of the America's Cup in Barcelona also extends to the development of the port and the improvement of nautical infrastructures, consolidating the city not only as a key point for the competition, but also as a reference destination for the rental and sale of luxury yachts.

 

Impact on nautical tourism 

Holding the America's Cup in destinations such as Barcelona in 2024 increases not only the demand for luxury yacht charters, but also tourism activity in general, benefiting marinas and related services. The event serves as a catalyst for nautical tourism, attracting both sports fans and those seeking experiences linked to the sea.

 

At aYachts Sales & Charter we are proud to be part of this historic event and look forward to continuing to contribute to the growth of the luxury sector in Barcelona by providing first class nautical experiences. Check our available boats on our website ayachts.com

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